If you have knowledge, skills, or expertise that can help someone solve a problem, you can turn that knowledge into a digital product and sell it online.

You don't need a physical store, a warehouse, or a complicated business setup. An ebook, template, course, checklist, guide, or other downloadable resource can become a product people pay for.

Creating a digital product is only the beginning. You also need to choose the right idea, understand your audience, price your product, choose where to sell it, and know how to market it. In this guide, we will walk you through how to set up a digital product, price it, market it, and choose the best platform to sell your digital products.

What are digital products?

Digital products are products that customers can access or use electronically instead of receiving as a physical item.

Common examples include ebooks and guides, online courses, templates, checklists, digital planners, spreadsheets, printables, design resources, educational materials, and business resources. A good digital product should solve a specific problem, save time, teach something useful, or help the buyer achieve a particular goal.

For example, a social media strategist could sell a content calendar template, while a career coach could create a CV guide.

Why sell digital products online?

Digital products can be attractive because they are easy to distribute once they're created.

You don't need to manufacture, package, store, or ship a digital product. You can also sell to people outside your city or country through your website, social media, search engines, email, and other online channels.

More importantly, digital products give you a way to turn your existing knowledge into something people can buy.

One area of expertise can also lead to several products. A social media expert could sell a content guide, content calendar, caption templates, and eventually an online course.

Digital product ideas you can sell

We hear a lot of people ask this question: “What digital product can I create and sell?” Our answer to this question remains the same, there are many types of digital products you can create. The right one depends on your skills and what your audience needs.

Some examples of digital products you can create include:

• Ebooks and Guides

Package your knowledge into a practical resource that helps people understand or solve a specific problem.

• Templates

Help people save time with ready-to-use templates for content planning, resumes, presentations, proposals, spreadsheets, and more.

• Online Courses

Teach a skill or process through structured lessons, videos, or educational materials.

• Checklists and Planners

Create resources that help people organize tasks, follow a process, or achieve a specific goal.

Business and Professional Resources

Sell resources such as strategy documents, client templates, worksheets, frameworks, and planning tools.

The key is not to create something simply because it is easy to make. Start with a problem your audience already has.

How to create a digital product

Now, let’s talk about how to create a digital product. Below is a step-by-step guide to creating a profitable digital product.

1. Choose a problem to solve

Start with questions people are already asking you.

What do your clients, students, customers, or audience struggle with? If people regularly ask you how to do something, that could be the foundation of a digital product.

2. Choose your target audience

Be specific about who the product is for.

Instead of creating "a marketing guide," you could create "a social media content guide for small business owners."

The more clearly you understand your audience, the easier it becomes to create and market the product.

3. Choose the right format

The problem should determine the format.

A complex topic might work better as a course. A repeatable process could become a checklist or template. A collection of knowledge could become an ebook or guide.

You don't need to create the biggest product possible, just create the format that makes the solution easiest to use.

4. Validate the idea

Before spending weeks creating your product, find out whether people actually want it.

Ask your audience, run a poll, review common questions, create a waitlist, share a preview, or talk to existing customers.

Validation can help you avoid spending time creating something nobody needs.

How to price digital products

There is no single price that works for every digital product. Also, there’s no price too expensive to sell a digital product.

Before pricing your digital product, consider the value of the product, the problem it solves, your target audience, the complexity of the product, the time it can save, and the outcome it helps the buyer achieve.

A simple checklist and a comprehensive course will naturally have different pricing considerations.

Don't price a product based only on how long it took you to create. Think about the value it provides to the person buying it.

Where can you sell digital products?

You need a platform that's affordable and user-friendly, where people can discover your product, understand what they're buying, and complete their purchase in different currencies. The best platform to sell your digital product is Prooval. Prooval gives creators a simple way to sell digital products such as ebooks, guides, templates, video courses, and checklists. With Prooval, you can create your product offer, share it with your audience, and give customers a simple way to purchase it.

Prooval also brings other ways of monetizing your expertise into the same ecosystem, including 1:1 sessions, webinars, masterclasses, communities, bundles, and Priority DM. If you want to build more than one revenue stream around your knowledge, then Prooval is the best platform to help you do that.

How to market digital products

Creating a good product doesn't mean people will automatically find it. You need to put it in front of the right audience consistently. Let’s talk about some ways to market digital products.

• SEO and Google Search

Create useful content around questions your potential customers are already searching for.

For example, if you sell a content planning template, you could create content about how to create a content calendar, how to plan social media content, social media content ideas, and content planning tips.

This allows people to discover your expertise through searching for keywords relating to their niche.

• Social Media

This is the most common means of marketing any digital product today, creators use their social platforms to educate their audience and demonstrate their expertise. Some share tips, tutorials, and practical advice related to the problem your product solves.

• Email Marketing

Build an email audience and use it to share useful content, product updates, launches, and relevant offers.

• Free Resources

A useful free resource can introduce people to your expertise and naturally lead interested people toward a paid product.

How much can you make selling digital products?

There is no guaranteed amount you can make from selling digital products. Your results can depend on product demand, pricing, audience size and quality, marketing, conversion rate, product quality, and customer acquisition.

A large audience doesn't automatically mean large sales. A smaller audience with a strong need for your product can be highly valuable. Instead of asking, "How much money can I make?" the best question is: What problem can I solve well enough that someone would pay for the solution?

Start with one useful product

To sell digital products online and make a profit, you don't need ten products to get started. You just need to choose one problem, one audience, and one useful solution. Create the product, put it in front of the right people, collect feedback, and improve it as you learn.

Your first ebook could lead to a template. Your template could lead to a course. Your course could eventually lead to coaching, consulting, or a community. The opportunity isn't simply in selling a digital product. It's in turning your knowledge into something people can use and pay for.

With Prooval, you can create and sell digital products while still using the platform to offer consultations, masterclasses, webinars, and get support from your audience.